Communication procedures
Overview: Because it is the responsibility of the Office of Marketing and Communications to provide information internally and externally to constituents, it is important that all members of the University keep the office informed of events and activities happening in their areas. Contact can be made in person, by telephone, e-mail, or written memo.
Media: Faculty and staff are asked to contact the Office of Marketing and Communications for specific guidance when contacted by the media. Unless an employee is designated in advance as a “media expert” in a particular field or qualified as a spokesperson, they must advise Marketing and Communications of all media inquiries prior to making statements or answering questions. If an employee is contacted directly by a media representative, he/she should limit his/her initial responses and follow these steps:
- Identify the reporter and the medium
- Determine the topic/subject matter
- Ask the reporter about their line of questioning and what kind of resource/expert they want to interview
- Ask the reporter about their deadline requirements
- Advise the reporter that you or a Marketing and Communications representative will call them back
- Act friendly and courteous
- Contact Marketing and Communications and share information, Ex 6120
Based upon the nature and scope of the media inquiry, and after consultation with other appropriate university personnel, a determination will be made as to how to respond. If appropriate, a spokesperson will be designated, facts gathered, and a statement, guideline, or response formulated.
If the scope of the inquiry addresses institutional issues, policies, or news, the Chief Marketing and Communications Officer for Marketing and Communications (or designee) serves as principal spokesperson for the University.